David Holmes

Posts Tagged ‘social media’

How an innocent tweet can blow up in your face

In Reputation Management on August 19, 2013 at 11:16 pm

Over the weekend, the Texas Attorney General Greg Abbott – who is now running for Governor – got himself in a bit of a mess on social media that should serve as a lesson beyond politics to all business owners. Of course, politics often brings out greater passions in people from the beginning, but it is not difficult to recall times businesses have gotten themselves into similar trouble. And this was such avoidable trouble.

It started when a lawyer named Jeff Rutledge who tweets under the handle “@jefflegal” mentioned Attorney General Abbott in a tweet opining that Abbott will beat Senator Wendy Davis if she runs for Governor because she is an “idiot” and “retard Barbie.”

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Anatomy of a social media disaster

In Crisis Management on August 1, 2013 at 11:06 pm

Social media is both a great amplifier and equalizer. Business communication may have been forever changed because of the use of social media and we seem to see weekly examples in the national media of the growing pains individuals and companies face in acclimatizing to their new voices and exposure.

While there seems to be a constantly growing roster of teachers getting fired for posting something online their students shouldn’t see and an open list of shame to which some companies appear to be attracted like moths to flames, few social media snafus highlight the complete array of communication failures like this week’s firing of a food truck employee in New York because of his Twitter shaming of the company (Glass Lewis & Co.) whose employees failed to tip on a large order.

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Anatomy of Golden Corral’s poor response to viral video

In Crisis Management, Reputation Management on July 9, 2013 at 11:04 pm

The buffet chain Golden Corral brings us the latest business communication crisis wherein an employee shot a video of food being “stored” near dumpsters then asking the company for cash to keep the misleading video hidden – they did not, so for people who did not follow the story all the way through, there may now be a belief that the buffet destination could make them sick.

There are several elements of the situation that occur in many business crisis situations and are worth examining.

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Taco Bell took a lickin’

In Reputation Management on June 7, 2013 at 10:58 pm

Memo to all PR and social media consultants: Taco Bell will survive this week’s licking and keep on ticking. If you were to search Twitter over the last couple days on the term “Taco Bell,” what you would find is mostly three types of results:

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