David Holmes

Posts Tagged ‘reputation management’

Anatomy of Golden Corral’s poor response to viral video

In Crisis Management, Reputation Management on July 9, 2013 at 11:04 pm

The buffet chain Golden Corral brings us the latest business communication crisis wherein an employee shot a video of food being “stored” near dumpsters then asking the company for cash to keep the misleading video hidden – they did not, so for people who did not follow the story all the way through, there may now be a belief that the buffet destination could make them sick.

There are several elements of the situation that occur in many business crisis situations and are worth examining.

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Reputation management in the era of distrust

In Reputation Management on February 25, 2013 at 10:09 pm

We live in a day when you might not be able to trust the leaders at your religious institution or your university who have access to your kids, you can’t trust those in charge of our financial system on Wall Street or in banks, your governmental leaders are probably lying to you, and if you’ve made a trip to Europe recently, there is a good chance you have eaten horsemeat called “beef.”

Perhaps there are no greater problems today than there have been in past times, but with our communication culture, we find out about more of the bad things going on and how they occurred. Whatever the cause or truth, as you consider your own company’s advancement in your marketplace, you must take care of your reputation while considering the current climate.

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