David Holmes

Archive for February, 2013|Monthly archive page

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Reputation management in the era of distrust

In Reputation Management on February 25, 2013 at 10:09 pm

We live in a day when you might not be able to trust the leaders at your religious institution or your university who have access to your kids, you can’t trust those in charge of our financial system on Wall Street or in banks, your governmental leaders are probably lying to you, and if you’ve made a trip to Europe recently, there is a good chance you have eaten horsemeat called “beef.”

Perhaps there are no greater problems today than there have been in past times, but with our communication culture, we find out about more of the bad things going on and how they occurred. Whatever the cause or truth, as you consider your own company’s advancement in your marketplace, you must take care of your reputation while considering the current climate.

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Maker’s Mark reverses decision to dilute, misses the mark

In Crisis Management on February 19, 2013 at 9:12 pm

Sometimes you can get in the way of your ownbusiness and create a crisis where none had been likely to arise. Maker’s Mark recently announced they would be diluting their original formula, but failed to explain why, and while it may have been to expand to geographical markets that legally require lower alcohol levels, or to simply save money and keep their product pricing from adjusting, they said nothing.

It came across as them saying, “people love our product so much, I bet that if we make a slightly inferior product we can sell even more!” Is that what Maker’s Mark was really thinking?

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