Social media is both a great amplifier and equalizer. Business communication may have been forever changed because of the use of social media and we seem to see weekly examples in the national media of the growing pains individuals and companies face in acclimatizing to their new voices and exposure.

While there seems to be a constantly growing roster of teachers getting fired for posting something online their students shouldn’t see and an open list of shame to which some companies appear to be attracted like moths to flames, few social media snafus highlight the complete array of communication failures like this week’s firing of a food truck employee in New York because of his Twitter shaming of the company (Glass Lewis & Co.) whose employees failed to tip on a large order.

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