David Holmes

Archive for July, 2013|Monthly archive page

Anatomy of Golden Corral’s poor response to viral video

In Crisis Management, Reputation Management on July 9, 2013 at 11:04 pm

The buffet chain Golden Corral brings us the latest business communication crisis wherein an employee shot a video of food being “stored” near dumpsters then asking the company for cash to keep the misleading video hidden – they did not, so for people who did not follow the story all the way through, there may now be a belief that the buffet destination could make them sick.

There are several elements of the situation that occur in many business crisis situations and are worth examining.

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