We live in a day when you might not be able to trust the leaders at your religious institution or your university who have access to your kids, you can’t trust those in charge of our financial system on Wall Street or in banks, your governmental leaders are probably lying to you, and if you’ve made a trip to Europe recently, there is a good chance you have eaten horsemeat called “beef.”

Perhaps there are no greater problems today than there have been in past times, but with our communication culture, we find out about more of the bad things going on and how they occurred. Whatever the cause or truth, as you consider your own company’s advancement in your marketplace, you must take care of your reputation while considering the current climate.

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