The explosion in West, Texas that killed 15 people, injured many more and resulted in tremendous loss of property and infrastructure in the small town shows the absolute need for better crisis management planning and serves as a worse-case scenario that you should use as a lens on your own business. How would you respond if a crisis in your company resulted in a loss of life?

I have been disappointed in the somewhat casual response by the West Fertilizer Plant owner – issuing a statement through a third party, but when it comes down to it, I can imagine few scenarios where his actions after the explosion would meet approval.

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