Public relations and crisis communication are not the same. Search the phrase “public relations” online and on my first page of results are definitions of the term and advertisements from the PR firms near me with the best SEO – there is no mention of communication in a crisis and only passing reference to related ideas like reputation management. This isn’t surprising, because a public relations firm should have as its top priority the promotion and building of your products and ideas. And crises are kind of a bummer to think about.

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