Would you know if you had an oil pipeline built in the 1940s carrying thousands of barrels of oil through your neighborhood daily? Residents of Mayflower, AR were certainly surprised a few days ago when crude oil flooded their neighborhoods after a pipeline of which they were unaware burst.

ExxonMobil appears to be responding fairly rapidly to the physical crisis, but this is a pretty big failure for them that illustrates the importance of planning for problems your company is most likely to face.

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