You wrote a business plan for the success of your business. Now it’s time to write a crisis management plan to bolster your company’s response to moments of crisis.
It is worth asking the question, “What is considered a crisis?” There are a number of potential ways to answer that, but customize the answer for your business by asking yourself this question: What are the components of my company that make it function smoothly?
A crisis is a moment when one of those components ceases to function properly with the potential of harming your company in some significant way.